Being part of the launch of Balance Protein Chips was a great experience. From day one, we worked closely with the team at AMIC, and the collaboration was not only smooth but genuinely fun and driven by smart data and insights.

We focused on building an organic campaign that spoke directly to the right audience — health-conscious snack lovers — and helped introduce Balance to the market in an authentic, relatable way. The response was amazing, and the feedback we received made all the hard work worth it. Take a look at some highlights from our work.