BOR FRESH CAMPAIGN
To launch Bor Fresh, the newest soda drink in the MENA market, we teamed up with rapper DABOOR, the team at BLTNM Records, and filmmaker Jawdi Abu Eisheh to create a bold, high-energy campaign that speaks directly to the region’s youth.
The idea was simple: we asked people, “Have you heard of Bor fresh?” to make the name Bor Fresh catchy, memorable, and easy to say — then bring it to life through music.
We created a custom jingle that blended local sound with modern vibes, and pushed it across all major platforms: outdoor billboards, radio stations, social media, and digital outlets.
Production
Billboard
Social Media
The campaign grabbed attention fast, driving strong awareness and positioning Bor Fresh as a fresh new player in the beverage scene.
We’re always exploring new ideas and creative working. Click the link below to view all campaign
Huge thanks to everyone involved — we’re proud of what we achieved together and excited for what’s coming next.