Torta Cake

Torta cake is a mini packaged cake available across supermarkets and retail stores. Positioned as a quick, tasty, and affordable snack, it appeals to a broad audience looking for an everyday treat.

Our role was to redefine the visual identity on social media to match the brand’s youthful and casual spirit. We introduced a fresh design direction focusing on:

• Vibrant and appetizing visuals to highlight the delicious flavor.
• Playful and accessible tone that reflects Torta’s fun personality.
• Relatable, everyday lifestyle positioning to make the product part of daily moments and quick snack choices.